Brand Identity Reference (for visual content briefs)¶
Use when briefing designers or producing any visual output for Wires Uncrossed Engineering (WUE). Sourced from Brand & Design System v2.0.
Colour tokens¶
--ink#1F1E1D — Primary text (warm near-black)--charcoal#333333 — Structure, dark panels--orange#EE7C01 — Single accent, used sparingly--orange-press#C66400 — Hover/press state--paper#FAF9F7 — Default light background--paper-raised#FFFFFF — Cards and raised surfaces--stone#EFEDE9 — Alternating section background--line#E2DFD9 — Borders (warm-neutral)--muted-ink#6B6862 — Secondary text--ink-dark-bg#0E0D0C — Near-black base for dark panels
HoEN level colours¶
Bounded sub-system — only where they carry meaning, never ambient decoration:
L1 Foundational #333333 · L2 Stability #502470 · L3 Flow #2282B1 · L4 Insight #149286 · L5 Generative #EE7C01
Typography¶
- Display / headlines: Space Grotesk 600, tracking -0.02em to -0.03em
- Body: Inter 400, 17px
- Eyebrow labels: Inter 500, 12px, 0.14em tracking, uppercase
- Mono / data: JetBrains Mono 500
Signature visual motif¶
Wire-trace — crossed lines resolving into order. One orange trace among charcoal lines. SVG line-art, never decorative clipart.
Two registers¶
- Editorial Light: warm paper (#FAF9F7), charcoal ink, orange accents
- Instrument Dark: near-black (#0E0D0C), warm white text (#F5F3EF), orange traces
Logo rules¶
- Wordmark always orange, always Space Grotesk — never recoloured, never re-typed in another font
- Mark on charcoal-on-light or white-on-dark only — never on saturated backgrounds, never recoloured orange
- Clear space: minimum 0.5× mark height on all sides